SEO, or Search Engine Optimization, is incredibly important for businesses in today's digital world because it significantly impacts your online visibility and ultimately, your success. The goal of SEO is to get organic (unpaid) traffic from search engines like Google, Bing, and Yahoo.
A SERP, which stands for Search Engine Results Page, is the page you see after entering a query into a search engine like Google, Bing, or Yahoo. It displays a list of results that the search engine deems relevant to your query.
Organic Results are the main unpaid listings. The search engine algorithm ranks them based on factors like relevance, quality, and user engagement.
SEO optimization is a very technical process that must adhere to search engines' requirements on factors like page speed, mobile friendliness, and website structure and navigation.
Websites that appear near the top of organic results tend to appear more trustworthy than even the very first paid results. This gives you a significant brand advantage vs other companies who pay to appear at the top when showing up on search engines such as Google, Bing, and Yahoo.
We leave no stone unturned when it comes to coming up with a custom plan that optimizes your SEO strategy. Each industry is different, and we'll make sure to understand your company's unique characteristics, including your target geography, competition, and the existing SEO tendencies within your industry.